  Celebrating its 16th season, Nissan’s acclaimed Heisman campaign has returned with new athletic faces and the brand's newest automobiles. The 2026 "Tell Them a Heisman Sent You" campaign takes on a modernized format, making long-form YouTube episodes its main focus while also airing 30-second spots during college football broadcasts. In this character-led web series, iconic Heisman winners playfully compete to be named Nissan's best ambassador, simultaneously highlighting an impressive lineup of vehicles.
Featured Athletes and Star Debuts
The video series pairs legendary athletes with up-and-coming talent, including Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders, and Jim Plunkett. Stepping into the spotlight for the first time is 2026 No. 1 overall draft pick and newest Heisman Trophy winner Fernando Mendoza, joined by the brand-new 2027 Nissan Rogue Hybrid.
Highlighting Nissan’s Latest Lineup
Aside from the 2027 Rogue Hybrid, the campaign draws attention to the bold Nissan Frontier PRO-4X, the refined Nissan Rogue Platinum, and the spacious Nissan Pathfinder. The participating football stars selected these specific models to showcase their superior performance, undeniable capability, and strong fan appeal.
Campaign Schedule and Streaming Channels
"Tell Them a Heisman Sent You" rolled out on September 4 during Week 1 of college football. It will keep airing through the fall season across ABC, ESPN, Fox, NBC, and Amazon Prime's Thursday Night Football broadcasts. Full episodes are ready to stream on YouTube, with exciting preview clips spreading across Nissan's social media platforms.
Experience Nissan in Peoria, AZ
Currently recognized as the fastest-growing mainstream automotive brand over the last 11 months, Nissan’s momentum is clear across its expanding lineup. To explore these impressive models firsthand or find the perfect vehicle for your driving needs, stop by Peoria Nissan today.